Thursday, November 27, 2014

How to receive emails in Gmail primary inbox – Handling Gmail tabs

Have you subscribed to any email newsletters and not at all receiving any oneof 

it in your inbox. That may be because those email newsletters delivered to your 

Gmail promotional tab which in most cases we do not open it. Is your business 

hugely depends on email marketing if so then are you gathering data on your 

email campaigns, if yes then how is the stats? Do you feel that the email click 

through rate or open rate is low, even that may be because your email lands 

straight to your recipients promotional tab and not on primary tab?

You know that in Gmail you can see three tabs at the top such as primary, 

social and promotional. I personally love that feature of mails getting 

organized. Also I can see that 50% of email lands in my promotional tab, 30% 

email lands in social tab and only 20% of email drops on primary tab which is 

personal and highly relevant. Why is that? In the middle of 2013 Google 

updated Gmail with this new interface adding three different tabs (primary, 

social, promotional) which are used for categorizing incoming emails. This 

feature is designed to make user inbox clear and organized. It will be helpful 

for them to see the most priority emails first. Also this email classification will 

be very useful for users to spotlight and read important messages on same 

category all at the same time.

Here is how your mails are categorized into following tabs

Primary – Messages that are highly relevant and personal will land in this folder 

such as mails from friends, family and whatever that doesn’t suits on other tabs.

Social – You know that most of your social networking site notifications and 

messages will land on social tab. Facebook, Twitter, Linked In, Gaming sites, 

dating sites etc.

Promotional – It is the place for junk emails. All deals, offers, marketing emails 

and any promotional emails can be seen here.

Other than this there are two other tabs such as updates and forums which you 

can enable it if you want. To enable these two tabs click on the + sign next to 

promotional tab and then select the tabs to enable.

Updates – This is where you will receive auto generated messages, confirm 

messages, update notification, statements and bills.

Forums – All your online discussion board, mailing lists, and messages from 

online communities will appear in this tab.

How to receive emails in Gmail primary inbox – Handling Gmail tabs

Whenever you receive a new mail you will see an indicator on each tab telling 

how many new messages you have received since you last checked. Mostly you 

can see lots of new messages in promotional tab. All those email are 

automatically sorted to such tabs by Gmail which you can handle it according to 

your own preference. If you find any of your private, personal or most 

important conversation landing on any other tabs instead of primary tab then 

you can move it permanently.

Left click on the email, hold it, drag the email to primary tab or just right click 

on any email, click move to tab and select the tab where you wish to move the 

email. When done you will see a small notification at the top telling “The 

conversation has been moved to “primary” Do this for feature messages from 

“this sender “. Click on yes to permanently receive all messages from that 

sender on your primary tab. Now all the upcoming emails from that particular 

sender will land on your Gmail primary tab and not on promotions tab.

Tip for small businesses

Most of the online business (b2b, b2c) engages in email marketing to stay 
connected with their clients and consumers. Not all people will view their 
promotions tab so to reach your audience you have to make sure that your 
email lands on your recipient primary inbox. Also you have to frequently monitor 
your email analytics like number of open rates, click through rates etc. From 
my point of experience I found that Google places email to promotional tab that 
are automated (not human sent) like RSS. Here are few tips to land all your 
emails in Gmail primary tab
  • Mention your recipient name in email
  • Be sure to add subject in emails
  • Keep the message short and clear
  • Avoid using more images in the email body
  • Try not to add more links in the email; if you do so then it is a sign of promotion.
  • Lastly make sure to educate your audience about receiving em
  • ails in primary inbox.
Hope this article helped you to manage Gmail tabs effectively, receiving email 

in Gmail primary inbox and few tips to land your emails in recipient’s primary 
inbox. If you like this article then please share it on social sites and to receive 
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