Have you subscribed to any email newsletters and not at all receiving any oneof
it in your inbox. That may be because those email newsletters delivered to your
Gmail promotional tab which in most cases we do not open it. Is your business
hugely depends on email marketing if so then are you gathering data on your
email campaigns, if yes then how is the stats? Do you feel that the email click
through rate or open rate is low, even that may be because your email lands
straight to your recipients promotional tab and not on primary tab?
You know that in Gmail you can see three tabs at the top such as primary,
social and promotional. I personally love that feature of mails getting
organized. Also I can see that 50% of email lands in my promotional tab, 30%
email lands in social tab and only 20% of email drops on primary tab which is
personal and highly relevant. Why is that? In the middle of 2013 Google
updated Gmail with this new interface adding three different tabs (primary,
social, promotional) which are used for categorizing incoming emails. This
feature is designed to make user inbox clear and organized. It will be helpful
for them to see the most priority emails first. Also this email classification will
be very useful for users to spotlight and read important messages on same
category all at the same time.
Here is how your mails are categorized into following tabs
Primary – Messages that are highly relevant and personal will land in this folder
such as mails from friends, family and whatever that doesn’t suits on other tabs.
Social – You know that most of your social networking site notifications and
messages will land on social tab. Facebook, Twitter, Linked In, Gaming sites,
dating sites etc.
Promotional – It is the place for junk emails. All deals, offers, marketing emails
and any promotional emails can be seen here.
Other than this there are two other tabs such as updates and forums which you
can enable it if you want. To enable these two tabs click on the + sign next to
promotional tab and then select the tabs to enable.
Updates – This is where you will receive auto generated messages, confirm
messages, update notification, statements and bills.
Forums – All your online discussion board, mailing lists, and messages from
online communities will appear in this tab.
How to receive emails in Gmail primary inbox – Handling Gmail tabs
Whenever you receive a new mail you will see an indicator on each tab telling
how many new messages you have received since you last checked. Mostly you
can see lots of new messages in promotional tab. All those email are
automatically sorted to such tabs by Gmail which you can handle it according to
your own preference. If you find any of your private, personal or most
important conversation landing on any other tabs instead of primary tab then
you can move it permanently.
Left click on the email, hold it, drag the email to primary tab or just right click
on any email, click move to tab and select the tab where you wish to move the
email. When done you will see a small notification at the top telling “The
conversation has been moved to “primary” Do this for feature messages from
“this sender “. Click on yes to permanently receive all messages from that
sender on your primary tab. Now all the upcoming emails from that particular
sender will land on your Gmail primary tab and not on promotions tab.
it in your inbox. That may be because those email newsletters delivered to your
Gmail promotional tab which in most cases we do not open it. Is your business
hugely depends on email marketing if so then are you gathering data on your
email campaigns, if yes then how is the stats? Do you feel that the email click
through rate or open rate is low, even that may be because your email lands
straight to your recipients promotional tab and not on primary tab?
You know that in Gmail you can see three tabs at the top such as primary,
social and promotional. I personally love that feature of mails getting
organized. Also I can see that 50% of email lands in my promotional tab, 30%
email lands in social tab and only 20% of email drops on primary tab which is
personal and highly relevant. Why is that? In the middle of 2013 Google
updated Gmail with this new interface adding three different tabs (primary,
social, promotional) which are used for categorizing incoming emails. This
feature is designed to make user inbox clear and organized. It will be helpful
for them to see the most priority emails first. Also this email classification will
be very useful for users to spotlight and read important messages on same
category all at the same time.
Here is how your mails are categorized into following tabs
Primary – Messages that are highly relevant and personal will land in this folder
such as mails from friends, family and whatever that doesn’t suits on other tabs.
Social – You know that most of your social networking site notifications and
messages will land on social tab. Facebook, Twitter, Linked In, Gaming sites,
dating sites etc.
Promotional – It is the place for junk emails. All deals, offers, marketing emails
and any promotional emails can be seen here.
Other than this there are two other tabs such as updates and forums which you
can enable it if you want. To enable these two tabs click on the + sign next to
promotional tab and then select the tabs to enable.
Updates – This is where you will receive auto generated messages, confirm
messages, update notification, statements and bills.
Forums – All your online discussion board, mailing lists, and messages from
online communities will appear in this tab.
How to receive emails in Gmail primary inbox – Handling Gmail tabs
Whenever you receive a new mail you will see an indicator on each tab telling
how many new messages you have received since you last checked. Mostly you
can see lots of new messages in promotional tab. All those email are
automatically sorted to such tabs by Gmail which you can handle it according to
your own preference. If you find any of your private, personal or most
important conversation landing on any other tabs instead of primary tab then
you can move it permanently.
Left click on the email, hold it, drag the email to primary tab or just right click
on any email, click move to tab and select the tab where you wish to move the
email. When done you will see a small notification at the top telling “The
conversation has been moved to “primary” Do this for feature messages from
“this sender “. Click on yes to permanently receive all messages from that
sender on your primary tab. Now all the upcoming emails from that particular
sender will land on your Gmail primary tab and not on promotions tab.
Tip for small businesses
Most of the online business (b2b, b2c) engages in email marketing to stay
connected with their clients and consumers. Not all people will view their
promotions tab so to reach your audience you have to make sure that your
email lands on your recipient primary inbox. Also you have to frequently monitor
your email analytics like number of open rates, click through rates etc. From
my point of experience I found that Google places email to promotional tab that
are automated (not human sent) like RSS. Here are few tips to land all your
emails in Gmail primary tab
- Mention your recipient name in email
- Be sure to add subject in emails
- Keep the message short and clear
- Avoid using more images in the email body
- Try not to add more links in the email; if you do so then it is a sign of promotion.
- Lastly make sure to educate your audience about receiving em
- ails in primary inbox.
Hope this article helped you to manage Gmail tabs effectively, receiving email
in Gmail primary inbox and few tips to land your emails in recipient’s primary
in Gmail primary inbox and few tips to land your emails in recipient’s primary
inbox. If you like this article then please share it on social sites and to receive
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