Monday, July 8, 2013

Search engine optimization (SEO)

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of 
affecting the visibility of 

website or a web page in a search engine's "natural" or un-paid ("organic") 

search results. In general,the earlier (or higher ranked on the search results 

page), and more frequently a site appears in the search 
results list, the more 

visitors it will receive from the search engine's users. SEO may target different 

kinds of search, including image searchlocal searchvideo searchacademic 

search, news search and industry-specific vertical 
search engines.

As an Internet marketing strategy, SEO considers how search 
engines work, 

what people search for, the actual search terms or keywords typed into search 

engines and which search engines are preferred by their targeted audience. 

Optimizing a website may involve editing its content, HTML and associated 

coding to both increase its relevance to specific keywords and 
to remove 

barriers to the indexing activities of search engines. 

Promoting a site to increase the number of backlinks, or 
inbound links, is 

another SEO tactic .


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