It is not only web designers and developers, who need to adapt to
webcomake changes to their strategies and tactics, if they want to capture
the lucrative mobile search market. Mobile search is a constantly growing
segment of the market, which is good news. However, mobile search has its
own rules and they are kind of different from the rules of traditional desktop
search. This is why if you don't want to miss mobile searchers, you need to
adapt to their requirements. Here are some very important rules to consider
when optimizing for mobile search:
Promote your site friendly site
Submit your site to major mobile search engines, mobile portals, and
directories. It is great if your visitors come from Google and the other major
search engines but if you want to get even more traffic, mobile search
engines, mobile portals, and directories are even better. For now these
mobile resources work great to bring mobile traffic, so don't neglect them.
Very often a mobile user doesn't search with Google, but goes to a portal he
or she knows. If your site is listed with this portal, the user will come directly
to you from there, not from a search engine. The case with directories is
similar – i.e. if you are optimizing the site of a pizza restaurant, then you
should submit it to all directories where pizza restaurants and restaurants in
general for your location are listed.
Use meta.txt
Meta.txt is a special file, where you briefly describe the contents of your site
and point the user agent to the most appropriate version for it. Search engine
spiders directly index the meta.txt file (provided it is located in the root
directory), so even if the rest of your site is not accessible, you will still be
included in search results. Meta.txt is similar to robots.txt in desktop search
but it also has some similarity with metatags because you can put content it
it (as you do with the Description and Keywords metatags). The format of the
meta.txt file is colon delimited (as is the format of robots.txt). Each field in
the file has the following syntax form <fieldname>:<value>. One of the
advantages of meta.txt is that it is easily parsed by humans and search
engines.
Preview your site in mobile phones
Always check how your site looks on a mobile device. With the plethora of
devices and screen sizes it is not possible to check your site on absolutely
every single device you can think of, but if you can check it at least on a
couple of the most important ones, this is more than nothing. Even if you
manage to get visitors from mobile search engines, if your site is shown
distorted on a mobile screen, these visitors will run away. Transcoding is one
reason why a site gets distorted, so it is really a good idea to make your site
mobile-friendly instead of to rely on search engines to transcode it and make
it a design nightmare in the process.
Mobile search is relatively new but it is a safe bet that it will get a huge
boost in the near future. If you are uncertain whether your particular site
deserves to be optimized for mobile devices or not, use AdWords Keyword
Research Tool to track mobile volumes for your particular keywords. If the
volumes are high, or if a particular keyword is doing remarkably well in the
mobile search segment, invest more time and effort to optimize for it.
No long pages for mobile searchers
Use shorter texts because mobile users don't have the time to read lengthy
pages. We already mentioned that mobile searchers don't like lengthy
key phrases. Well, they like lengthy pages even less! This is why, if you can
make a special, shorter mobile version of your site, this would be great. Short
pages don't mean that you should skip your keywords, though. Keywords are
really vital for mobile search, so don't exclude them but don't keyword stuff,
either.
Keep in mind that mobile searches is local
Mobile users search mostly for local stuff. In addition to shorter search
key phrases, mobile searchers are also locally targeted. It is easy to
understand - when a user is standing in the street and is looking for a place
to dine, he or she is most likely looking for things in the neighborhood, not in
another corner of the world. Searches like “pizza 5th Avenue” are quite
popular, which makes local search results even more important to concentrate
on.
keep your images small
keep your images small to suite mobile views, Not so big or so small so the
reader get annoyed from your site.
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