Monday, July 8, 2013

Mobile Optimization

Mobile Optimization

It is not only web designers and developers, who need to adapt to 

webcomake changes to their strategies and tactics, if they want to capture 

the lucrative mobile search market. Mobile search is a constantly growing 

segment of the market, which is good news. However, mobile search has its 

own rules and they are kind of different from the rules of traditional desktop 

search. This is why if you don't want to miss mobile searchers, you need to 

adapt to their requirements. Here are some very important rules to consider 

when optimizing for mobile search:

Promote your site friendly site

Submit your site to major mobile search engines, mobile portals, and 

directories. It is great if your visitors come from Google and the other major 

search engines but if you want to get even more traffic, mobile search 

engines, mobile portals, and directories are even better. For now these 

mobile resources work great to bring mobile traffic, so don't neglect them. 

Very often a mobile user doesn't search with Google, but goes to a portal he 

or she knows. If your site is listed with this portal, the user will come directly 

to you from there, not from a search engine. The case with directories is 

similar – i.e. if you are optimizing the site of a pizza restaurant, then you 

should submit it to all directories where pizza restaurants and restaurants in 

general for your location are listed.

Use meta.txt

Meta.txt is a special file, where you briefly describe the contents of your site 

and point the user agent to the most appropriate version for it. Search engine 

spiders directly index the meta.txt file (provided it is located in the root 

directory), so even if the rest of your site is not accessible, you will still be 

included in search results. Meta.txt is similar to robots.txt in desktop search 

but it also has some similarity with metatags because you can put content it 

it (as you do with the Description and Keywords metatags). The format of the 

meta.txt file is colon delimited (as is the format of robots.txt). Each field in 

the file has the following syntax form <fieldname>:<value>. One of the 

advantages of meta.txt is that it is easily parsed by humans and search 


Preview your site in mobile phones

Always check how your site looks on a mobile device. With the plethora of 

devices and screen sizes it is not possible to check your site on absolutely 

every single device you can think of, but if you can check it at least on a 

couple of the most important ones, this is more than nothing. Even if you 

manage to get visitors from mobile search engines, if your site is shown 

distorted on a mobile screen, these visitors will run away. Transcoding is one 

reason why a site gets distorted, so it is really a good idea to make your site 

mobile-friendly instead of to rely on search engines to transcode it and make 

it a design nightmare in the process.

Mobile search is relatively new but it is a safe bet that it will get a huge 

boost in the near future. If you are uncertain whether your particular site 

deserves to be optimized for mobile devices or not, use AdWords Keyword 

Research Tool to track mobile volumes for your particular keywords. If the 

volumes are high, or if a particular keyword is doing remarkably well in the 

mobile search segment, invest more time and effort to optimize for it.

No long pages for mobile searchers

Use shorter texts because mobile users don't have the time to read lengthy 

pages. We already mentioned that mobile searchers don't like lengthy 

key phrases. Well, they like lengthy pages even less! This is why, if you can 

make a special, shorter mobile version of your site, this would be great. Short 

pages don't mean that you should skip your keywords, though. Keywords are 

really vital for mobile search, so don't exclude them but don't keyword stuff, 


Keep in mind that mobile searches is local

Mobile users search mostly for local stuff. In addition to shorter search 

key phrases, mobile searchers are also locally targeted. It is easy to 

understand - when a user is standing in the street and is looking for a place 

to dine, he or she is most likely looking for things in the neighborhood, not in 

another corner of the world. Searches like “pizza 5th Avenue” are quite 

popular, which makes local search results even more important to concentrate 


keep your images small

keep your images small to suite mobile views, Not so big or so small so the 

reader get annoyed from your site.


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