YouTube is one of the most popular sites and in addition to all the fun there,
YouTube offers many opportunities for promotion and getting traffic to your
site. Similarly to Facebook and Twitter, in order to use YouTube successfully
for promotion and getting traffic, you need to know the rules for this. Here
are some tips how to promote yourself, your site, and your products and how
to get free traffic from YouTube.
post viral videos
There are millions of videos on YouTube. If you post a video nobody is
interested in, this video will go unnoticed, as millions of other videos. The
clue to getting traffic from YouTube is to post useful videos, or even better –
viral videos. Viral videos are not only useful videos, but they also tend to
appeal to large groups of people. If your video manages to get viral, people
will promote it for you and the only thing left for you is to reap the benefits.
Create an amazing channel profile
Similarly to Facebook, Twitter, or any other social networking site, an
interesting profile is a must. If people like your videos, they will check your
profile to learn more about you. When they see that your profile is boring,
they won't bother more with you. You can make your profile a bit informal but
don't make it as if it were the profile of a crazy teenager – you are using
YouTube for business, right?
Include your website logo in the video
Your logo and your website URL are your major branding weapons. This is
why you must include them in the video. You can include them in the
beginning of the video or at the end. It is best to have your logo and URL
throughout the whole video because this way you will be gaining lots of
exposure but if you can't do it (for instance because of artistic
considerations), the beginning and the end of the video will suffice.
Post in serial
Standalone videos can become a hit but it is best if you create series of
videos and post them once a day/week. This way viewers will know that there
will be more and they will be coming to check. Even if you don't create series,
at least try to post videos regularly – this builds audience loyalty.
Post video responses for your followers
Video responses are one of the unique things about YouTube and you should
take full advantage of it. Search your niche, choose the most popular videos
in your niche and post video responses to them. Just be careful that the
response you post is related to the video you are responding to and don't
make your video response a blatant self-promotion.
Keep your videos short
YouTube doesn't impose limits on the length of videos it publishes but
generally long videos are boring. 3 to 5 minutes is the best duration for a
video but if required you could go from 1 to 6 minutes. When a video is
longer than 6 or 7 minutes, this gets boring and not many people will watch
it to the end (where your logo and URL are to be found). 3 to 5 minutes is
enough to lay your idea, give some details AND tell viewers to visit your site
for more.
0 comments:
Post a Comment